Does James Allen Use Real Diamonds?

James Allen is one of the most popular online diamond retailers that ship diamonds all over the world. It is well known for its good prices and even better customer service. But new online buyers may be confused when they see the lower price tags on their diamonds and wonder whether James Allen sells real diamonds.

Yes, James Allen sells real diamonds. You can find natural and lab-grown diamonds of excellent cut, high-grade color, and clarity to match everyone’s budget on their website.

All diamonds available on this site are certified by a reputed entity, and the ring settings have a lifetime warranty. If you have purchased a diamond ring from the James Allen site but don’t like any of its features after delivery, then you can return it within 30 days.

Let us discuss more about James Allen diamonds.

Does James Allen Use Real Diamonds

History of James Allen

The story of James Allen started in 1998 when James Schultz and his wife Michele Siger opened a jewelry store named Dirt Cheap Diamonds. In 2005, it was rebranded as and became one of the famous online diamond retailers.

In 2017 Signet Jewelers took over James Allen, but its diamond prices remained the same.

Does James Allen Sell Quality Diamonds?

Yes, James Allen sells high-quality diamonds. It offers excellent quality rings at an affordable price. James Allen only sells diamonds online. So they don’t have to spend money on wages, air conditioning, electricity bills, and others. 

James Allen saves money on overhead and allows them to offer diamonds at a low price to its customers. You will find more than 500,000 diamonds on James Allen, from which most of the diamonds are naturally grown.

All the diamonds found on this site are Gemological Institute of America (GIA) or American Geological Society (AGS) certified. So, if you purchase from this site, you will get a diamond that is certified by a reputed entity.  

Again there are plenty of diamonds available in stock on this site. So, you can find the best diamond ring for your finger with a limited budget.


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James Allen is our most recommended online jeweler that guarantees a wonderful online shopping experience. You will find the most beautiful and best quality diamonds available for very competitive prices.

Fancy Diamonds

You may think you don’t have money to buy colorless diamonds with high clarity and excellent cut and quality. But with, you don’t have to worry about paying a too high price for such a diamond. You can find diamonds here of numerous cut and color grades and buy according to your budget.

Lab-Created Diamonds

More than 15,000 lab-created diamonds are also available on this website. The lab-grown diamonds have identical physical and chemical characteristics to natural diamonds. 

These diamonds cost nearly 50 percent less than the natural diamonds available at James Allen. So you can save a lot of money if you intend to wear a diamond ring but don’t have the budget to purchase a naturally grown diamond ring.

Does James Allen Offer a Variety of Diamond Shapes and Cuts?

Yes, James Allen offers a huge variety of shapes and cuts. The website has more than 90,000 traditional round brilliant cut diamonds, and the best part is that most of them are naturally formed. You can find ten shapes of diamonds on James Allen, including:

  • Round Cut
  • Princess Cut
  • Emerald Cut
  • Cushion Cut
  • Oval Cut
  • Radiant Cut
  • Asscher Cut
  • Marquise Cut
  • Heart Cut
  • Pear Cut

Does James Allen Have Fancy Color Diamonds?

Yes, at James Allen, you will find more than 6,000 fancy colored diamonds. The James Allen website has the following fancy colors:

  • Yellow
  • Pink
  • Purple
  • Red
  • Blue 
  • Green
  • Orange
  • Brown
  • Black
  • Gray

Colored diamonds are rare and can cost a lot. But if you intend to buy a colored diamond ring, it’s best to purchase from the James Allen site. Occasionally, not all colored diamonds are available on the James Allen site. Some may go out of stock, and you may need to wait for a few days to place your order.

Are the Prices on James Allen Better Than Other Online Competitors?

There are many online diamond retailers. But the diamonds available at James Allen have a competitive price relative to other reputable online diamond retailers. 

For instance, if you wish to purchase a round cut Earth-created 1 carat diamond of H color grade, VS2 clarity, and no fluorescence from James Allen, then it will cost you $5,511 (Excellent / Ideal Cut). But if you purchase the same diamond from the Blue Nile, it will cost you $7.466, and from Ritani, it is $6.086.

If you purchase the same diamond from a brick-and-mortar store, the price will be closer to $10,000 because the jeweler adds overheads and brand markups to the price.

What Are the Benefits of Buying a Diamond From the James Allen Site?

1. Low Cost

James Allen offers diamonds at a low price compared to other diamond retailers.

2. Return Policy

James Allen has a good return policy. If you have ordered one diamond and don’t like its quality after delivery, you can return the diamond within 30 days.

3. Huge Collection and Wide Variety

James Allen has a huge collection of natural and lab-grown diamonds of various shapes and sizes. Moreover, you can also find sapphires, rubies, and other gemstones here.

4. Uniqueness

James Allen makes an agreement with the vendors that the customer should not find the James Allen diamonds on other sites.

5. 360 Degree HD Videos

James Allen displays a 360 degree HD view of every diamond displayed. So it enables one to look at diamonds from every angle and detect any flaws in a diamond.

6. Free Consultation With Experts

If you have any queries while purchasing a diamond, you can chat with an experienced gemologist who will help you compare diamonds. You can even screen share with these experts to indicate the diamond you are thinking of purchasing.

These experts will never pressure you to buy diamonds from their site. The team will educate you and provide the necessary feedback.

The best thing is that you don’t need to find a separate time from your busy schedule to speak with the expert gemologist’s team. The expert team is available 24 hours a day and seven days a week to assist with customers’ queries. Again, you can reach experts either by phone call, email, or live chat.

7. You Can Find True Heart Diamonds

True Heart diamonds are among the best diamonds found on James Allen. True Heart diamonds are cut so well that they have perfect symmetry, giving each diamond high brilliance and fire.

The James Allen site offers True Heart diamonds in various shapes like princess cut, round, and cushion cut. 

The best thing about these is that all the True Heart diamonds available on this website come with an ideal scope that will help you compare different diamonds and find the best one. 

8. Lab Diamonds

Lab diamonds are not only environmentally friendly but also affordable. James Allen has plenty of lab-grown diamonds of various shapes and sizes. These will allow you to purchase diamonds at a low price.

9. You Can Try On the Ring Virtually

In the past, if you wanted to purchase a diamond online, you were not able to try it on your finger. But James Allen allows you to try the selected ring virtually so that you know how the ring will look on your finger.

How Can I Buy a Ring From James Allen?

  • Visit
  • First, you need to select the stone type, i.e., whether you want a natural diamond, a lab-grown diamond, or a fancy colored diamond.
  • Now set your preferences, for example, diamond shape, symmetry, 4Cs, etc.
  • Now the website will show you settings like platinum, white gold, or rose gold.
  • You can opt to choose the setting for the ring. The site will automatically show the diamond that matches the setting.
  • Once the diamond cut and setting are fixed, the site will show you how the ring will look as well as its price.
  • You can add a message if you want to gift a diamond to someone else. The website even shows you the expected shipping date so that you know when you will receive the diamond.

Final Thoughts

A diamond buyer may get confused while purchasing diamonds if they are shopping online for the first time. James Allen’s site sells real diamonds with certifications from recognized entities like the Gemological Institute of America and the American Geological Society. It also has an excellent return policy.

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James Allen is our most recommended online jeweler that guarantees a wonderful online shopping experience. You will find the most beautiful and best quality diamonds available for very competitive prices.

James Allen Diamond Rings